Land of Oz, North Carolina

Land of Oz, Beech Mountain

The former Land of Oz theme park that operated during the 1970s atop Beech Mountain reopens occasionally for us to follow the Yellow Brick Road to Emerald City to see the Wizard. Over the years, Autumn at Oz has grown from a small reunion of former employees to a celebration that draws huge crowds for a nostalgic stroll through the remains of the popular Land of Oz theme park that closed in 1980. It was a living adaptation of L. Frank Baum’s classic novel, “The Wonderful World of OZ,” upon which the 1939 film is based. The park atop the mile-high summit reopens only for special events. It is open for tours on June Saturdays and for Autumn at Oz in September.

2017 Oz Tours

  • June 2, 9, 16, 23, 30 - Journey with Dorothy: Take a fun tour of the Land of Oz with Dorothy, starting several times on each Friday in June. These tours do not have all the characters like Autumn at Oz. Guests will have a chance to play a role! Tickets are $25/person and includes chairlift tickets or shuttle ride to the top of the mountain. Tickets are limited and will sell out quickly. They go on sale in early May. More details TBA.
  • September 8-10 - 24th Annual Autumn at Oz: The big weekend of the year (photos on this page). Read more below. We don't have prices or dates for ticket sales yet.

Land of Oz in NC

Autumn at Oz Event Guide

Each year, the festival offers many activities, food, drink, and sights to enhance the Land of Oz journey. Experience the recreation of Dorothy’s trip from her farm in Kansas, through the twister and down the yellow brick road to Oz. Along your journey, you will meet many of the vibrant characters that made the novel and the movie timeless. We took these photos in September 2016.

Dorothy at Land of Oz

Visit with the Tin Man, Dorothy, Cowardly Lion, Scarecrow, Professor Marvel, Auntie Em, Uncle Henry, Glinda the Good Witch and the Wizard. The Wicked Witch of the West is also on hand with her Winkie guards and flying monkeys.

Yellow Brick Road Land of Oz NC

Dress as your favorite Oz character and enjoy a nostalgic stroll through this unique place in time! The top of Beech Mountain, at 5,506 feet, is an ideal place to venture over the rainbow. Its rock outcroppings and gnarly, windswept trees inspired the creation of the Land of Oz theme park.

Keep in mind the temperatures atop Beech can be chilly in early September (about 15 degrees cooler than Asheville). So bring a jacket! See more tips below.

2016 tickets are $35/person for both adults and children and went on sale the last week in July. 2017 rates not announced yet. As typical, the 2016 weekend sold out in just a few weeks. See tips and driving directions below.

Land of Oz Park, North Carolina

Tips for Visiting Land of Oz

  • Advance ticket holders should proceed to check-in tables at the appropriate time/session.
  • The Oz property has uneven paths, ramps and stairs and therefore is not wheelchair or stroller friendly (late afternoon sessions work better for folks needing assistance and small strollers or backpacks work best for children). The weather on Beech can be chilly and windy, so please be prepared by dressing in layers and wearing comfy shoes. Bring a jacket and an umbrella, just in case.
  • Bring extra money (cash) as food treats and treasures are for sale.
  • As so many people want to take photos, be respectful of others. Please stand back, off the paths, and make room for others to pass on by. A full cast of characters will be near the end of the yellow brick road for family photos as well.

Driving Directions
The town of Beech Mountain is about a two-hour drive from Asheville (near Banner Elk) through the mountains with multiple options. You will see signs as you enter the town of Beech Mountain (it's not very big!). Parking is in the meadow next to Brick Oven Pizzeria off the Beech Mountain Parkway across the street from the Beech Mountain Town Hall and Visitor Center (Street address: 403 Beech Mountain Parkway, Beech Mountain, NC). 

From the Greensboro/Winston-Salem Area
Take US 421 N to Boone. Turn left onto NC 105. Follow 105 for 15 miles and then turn right onto NC 184. Follow NC 184 to Banner Elk and then turn left onto NC 194/184. NC 184 will veer to the right and become South Beech Mountain Parkway. Follow NC 184/Beech Mountain Parkway into Town.

From the Charlotte Area
Take I-85 S towards Gastonia. Take Exit 17, and turn left onto US 321 N. Follow US 321 to Boone. In Boone, turn left onto NC 105. Follow 105 for 15 miles and then turn right onto NC 184. Follow NC 184 to Banner Elk and then turn left onto NC 194/184. NC 184 will veer to the right and become South Beech Mountain Parkway. Follow NC 184/Beech Mountain Parkway into Town.

Watch our 2016 Video!

Lodging for Oz

Beech Mtn NC
Beech Mountain Lodging
Stay in the highest town in eastern America atop Beech Mountain. Ski, bike and hike from your luxury mountainside home, condo, inn or vacation rental. Seasonal packages provide great values.
Banner Elk Lodging
Banner Elk Lodging
Stay high in the Blue Ridge Mountains in a variety of log cabins, condos, mountaintop homes, hotels and a variety of vacation rentals. Near ski resorts, Grandfather Mountain and endless outdoor adventures. 

Land of Oz Park, NC

History of Land of Oz Theme Park
Oz was dreamed and designed by Jack Pentes, on behalf of Carolina Caribbean Corp., and headed by Grover Robbins, of Tweetsie RR. Both men were exceptional "visionaries". It was their plan to create something special for children - something that would be fun and financially compatible with the ski slopes of Beech. And, in turn, would bring parents, purchasers of resort property. Just as important, local talent and craftsmen were employed, bringing pride and opportunities to the area. It was a grand dream and was done in a grand fashion. OZ exceeded everyone's expectations of success.

Six months before its opening, however, Mr. Robbins contracted bone cancer and passed away. OZ was operational from 1970-80. Changing times, economics, liabilities, maintenance, and other interests of its owners, along with the lack of change at OZ, took their toll on the park. Ten years passed with the property reverting back to its original owners. Vandalism and nostalgia seekers destroyed much of the remains. Even today, people try to take a "piece" of OZ, to our despair.

In 1990, the 450 acre real estate project known as Emerald Mountain development began. Since 1990, OZ has gone from being an "archeological dig" to an enchanting private garden, with Dorothy's farm restored, gazebos renovated, fountain, pond and waterfall made operational, and the yellow brick road unearthed and patched. See memorabilia from the theme park in their museum.

Ski Resort
During the winter months, return for skiing at Beech Mountain! See more mountain fall events.

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