Harrah's Cherokee Center - Asheville, formerly the U.S. Cellular Center, is a 7,654-seat multi-purpose arena in downtown Asheville at 87 Haywood Street (28801). It is home to two facilities for big events. The Thomas Wolfe Auditorium provides an elegant venue for great local and national concerts and shows, everything from Broadway shows to Asheville Symphony Orchestra concerts. The ExploreAsheville.com Arena is home to sporting events, basketball tournaments, major concerts, the Craft Show of the Southern Highlands and more.
If you plan to attend an event or concert, use our travel guide to plan your trip to Asheville, including finding a hotel, inn, bed and breakfast or cabin rental near the Harrah's Cherokee Center.
Parking for the Harrah's Cherokee Center Arena and Thomas Wolfe Auditorium:
- Civic Center deck behind Civic Center
- Wall Street Deck
- Rankin Avenue Deck
- Metered lots on Lexington Avenue and Grove Street
- Private lots across from and adjacent to the center
- Arrive early. Parking is slim especially on weekends.
Public Transportation: Accessible by downtown bus. Schedules are available at the public library and other public buildings
Tickets: Purchase tickets for the Harrah's Cherokee Center online at Ticketmaster.com.
Box Office: Located to the right upon entering the front doors from Haywood Street. Hours: Mon-Fri 10am-5:00pm, 2 hrs prior to event on event days.
Will Call: Tickets may be picked up at the Will Call window of the Box Office two hours prior to the event start time. You must have your order number, the credit card used to make the purchase and valid photo identification to pick up tickets at Will Call.
-NO Cameras or Recording Devices
-NO Outside Food or Beverages
-NO Smoking inside
- Patrons must exit through the front door to access the outdoor smoking dock.
-Concessions- Snacks/Beverages (Pizza, Hot Dogs, Chips, etc) are normally served, including alcohol. Concession stands are located in upper and lower levels. Concessions are subject to change depending on event.
-ATM's are located next to the front door on Haywood Street.
Directions: 87 Haywood Street. Take I-240 into Asheville; Exit 4C (Montford Ave./Haywood Street/Visitors Center), left onto Haywood Street (at light at top of off-ramp).