Polar Plunge at Lake Lure, North Carolina

Lake Lure Polar Plunge New Years Day 2017

Hundreds of brave (and crazy) people take the annual New Year’s Polar Plunge at the Beach at Lake Lure and freeze for a reason – to support local charities. Many more come to watch the fun, complete with bonfires to keep warm! The chilly dip takes place on New Year's Day every year at 12 Noon on January 1. Registration is 10 until 11:30 AM and is a very festive time with fantastic costumes and a live DJ. All photos on this page were taken on January 1, 2016.

Update for 2017: The plunge will be held at the Lake Lure Inn pool (2771 Memorial Highway) this year due to the lowering of the lake for winter maintenance. It was help here in 2015 also. 

Lake Lure Polar Plunge

Hats off to plenty of fun costumes and originality. It proved to be a tough job for the judges to pick the winners.

Watch our quick video of the big splash!

Lake Lure Polar Plunge

Bring your camera to capture great memories.

Lake Lure Polar Plunge

Prizes were given for best costume, youngest, oldest and plunger who traveled the furthest. Love the Ninja Turtle and the deer in headlights!

Lake Lure Polar Plunge

Is that Darth Vader? This year, a portion of the proceeds will benefit our Lake Lure Fire and Rescue along with other first responders.

Polar Plunge at Lake Lure

Come early to enjoy the excitement and good times. There is no admission fee for spectators.

Polar Plunge at Lake Lure New Years

Waiting to run into the water - the penguins had a slight advantage at the Polar Plunge.

New Year's Polar Plunge Lake Lure

Many made a quick dash in and out, while others splashed around and took a swim.

Lake Lure Polar Plunge

Lots of screams, laughs and victory signs in the 45-degree water of Lake Lure. The plunge started eight years ago with just 23 plungers.

Polar Plunge at Lake Lure

Yes, that is a Viking playing bagpipes (Rocky Top) with Colonel Sanders.

The cost of the Plunge is just $20 and includes your Plunge Permit, a Plunge Towel and the popular Plunge Beanie. They will have also towels and sweatshirts for sale. 

Directions: Street address for the beach is 2774 Memorial Highway, Lake Lure. It is located about 27 miles from downtown Asheville. Follow I-240 East to Exit #9, Highway 74A East to Bat Cave and continue on Highway 74A to Lake Lure. Nearby is Chimney Rock Park.

Lake Lure Guide
Lake Lure & Rutherford County Guide
Order a free copy of the award-winning travel guide to Rutherford County foothills that includes Lake Lure, Chimney Rock, Rutherfordton, Forest City and much more!
Lake Lure
Lake Lure
There's a lot happening in this lake town! In addition to a beach to keep cool on hot summer's day, there's a wonderful Town Center Walkway that connects the beach to the beautiful Flowering Bridge. Take a boat tour of the lake or bring your mountain bike for their new trail system at Buffalo Creek Park.
Chimney Rock Park
Chimney Rock Park
See breathtaking 75-mile views of the Blue Ridge Mountains, Hickory Nut Gorge and Lake Lure. The park also features a magnificent 404-foot waterfall and hiking trails. Shopping and dining located at the park entrance.
Fireplace in Historic Asheville B&B
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