January 1, 2012
Take the annual New Year’s Polar Plunge at the Beach at Lake Lure and freeze for a reason – to support local charities. If you’re not feeling that brave, come see the fun – there will be bonfires to keep you warm! The chilly dip will take place at 12 Noon on January 1 on the beach at Lake Lure. Registration begins at 11 a.m.

Hot drinks, food and bonfires will be on hand for crowds at both the primary plunge site on the Beach at Lake Lure and also at the post-plunge awards party at the Geneva Hotel's Tiki Bar on the Rocky Broad River.

Registration for the plunge is $35 and includes an official New Year’s Polar Plunge hooded sweatshirt. Plungers are encouraged to dress in costumes and spectators are welcome and admitted free of charge.

This event serves as a fundraiser to support local charities. Last year’s event saw 125 plungers and more than 500 spectators.

An additional plunge will be held at the Geneva Riverside Motel at 1:30 p.m. The New Year’s Extreme Polar Plunge takes place in the Rocky Broad River located directly behind the Geneva. Cost to register is $20, however, if you also take the Lake Lure plunge, registration for the Extreme Polar Plunge is only $5.

Directions: Lake Lure is located 27 miles from downtown Asheville. Follow I-240 East to Exit #9, Highway 74A East to Bat Cave and continue on Highway 74A to Lake Lure.

Go to their Web site for registration forms.